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Kick-start your business career with this skills-based Major. Marketing strategies seek to create and deliver something of value to satisfy customer demands and ensure business is conducted for the communitys welfare. In a dynamic and competitive marketplace, effective customer-focused marketing is critical to the success of any enterprise. The University of Notre Dame Australias Bachelor of Arts with a Second Major in Marketing & Public Relations introduces the building blocks to these critical business functions. Marketing & Public Relations (PR) can be combined with any of the first Majors available in the Bachelor of Arts and provides an introduction to marketing, consumer behaviour, public relations and communication. The structure of the Major allows you to complete the required courses and then choose courses that interest you, including international marketing, services marketing, corporate PR and crisis management. This Major, combined with a traditional Arts first major, will equip you with skills that apply to many workplaces. For more in-depth marketing and PR content, you should consider the Bachelor of Commerce or Bachelor of Marketing & PR or combine one of these with a Bachelor of Arts to form a double degree.

School of Arts and Sciences

015324A