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Pathway + Bachelor

Bachelor of Business (Advertising and Marketing Communications) (113425B)
University of Technology Sydney

Australia

1

About this course

What will I learn?

This major has been developed in response to a need in the advertising industry for university graduates who have an understanding of the strategic decisions that must be made to manage a firm's advertising and promotion activities. Understanding how to devise communications with consumers about goods, services and ideas and deliver them via traditional and digital media is a cornerstone of this major. Students gain skills to plan and manage promotions, advertising, and marketing communication campaigns in a digital world and evaluate their effectiveness via market research.

Which department am I in?

UTS Business School

CRICOS

113425B

Study options

Full Time (3 Years)

Tuition fees
A$46,710.00 (25,97,164) per year
Accommodation Cost: 19200 p.a.

*Price shown is for indicative purposes, please

Start date

July 2025

Venue

UTS Sydney

15 Broadway,

ULTIMO,

New South Wales,

2007, SYDNEY, Australia

Full Time (3 Years)

Tuition fees
A$46,710.00 (25,97,164) per year
Accommodation Cost: 19200 p.a.

*Price shown is for indicative purposes, please

Start date

February 2025

Venue

UTS Sydney

15 Broadway,

ULTIMO,

New South Wales,

2007, SYDNEY, Australia

Entry requirements

For international students

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.

*There may be different IELTS requirements depending on your chosen course.

Pathways options

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University of Technology Sydney offers below pathways course for this subject

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About University of Technology Sydney
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UTS boasts a culturally diverse campus life and a range of innovative courses that prepare graduates for the workplaces of today and tomorrow.

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