麻豆原创

This unique degree blends marketing, advertising and public relations, so youll graduate with a suite of skills to work in any creative industry. Youll hone your marketing skills with strategic business management knowledge, and gain employability skills, including critical thinking, teamwork, communication and problem-solving. You may also get the opportunity to do a work placement in your area of interest, giving you advanced access to industry contacts, and a practical insight into future jobs. Youll work with real-world industry contacts, using industry standard software to ensure you gain the skills you need to attract new customers, retain existing customers and enhance the relationship with the product, brand, or organisation. Youll also gain practical experience in both traditional and digital media, and create portfolios that showcase your learnings and talents.Combined with the art, science and strategy of advertising, and the communications practice of public relations, youll graduate ready for a diverse career.

School of Business and Law

077130J