麻豆原创

This ACS in Media Strategy and Advertising introduces you to marketing and to communications strategies in advertising. Create, produce, and coordinate impactful and informative campaigns, targeting your audience across a variety of platforms. Practical internships are an important part of the program and provide authentic industry experience. Respond instantly to the needs of advertising agencies and the media from your first day on the job.

About the Program

LaSalle College Montr茅al's Media Strategies and Advertising program (ACS) prepares the next generation of communications professionals and enables those currently working in the industry to refresh their skills.

This training offers an initiation to the field of marketing as well as advertising and its strategies.

Learning Outcomes

Develop effective strategies that align with business objectives and target audiences.

Make decisions about which media channels to use, how to allocate budgets, and how to position products effectively.

Craft compelling copy, visuals, and overall concepts that stand out in a crowded marketplace.

Identify areas for improvement and optimize campaigns for better results.

Career Fields

Media and Advertising Professionals could work in different environments:

Advertising agencies, communications, and marketing departments,

Media placement agencies,

Radio and television stations (as creatives or representatives),

Newspapers and magazines (as representatives),

Public relations or marketing agencies,

Public service, non-profit, or para-governmental agencies,

The three levels of government.