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PROGRAM OVERVIEW

Much of a business or organization’s success is due to marketing strategies. Marketing is an ever-changing and diverse field with a wide array of career opportunities. The Business Administration – Marketing program enables students to learn about key management skills and the promotion of products, companies and businesses. Students will gain a clear understanding of consumer behavior, market research, sales promotional tactics and the extremely important field of logistics. This three-year marketing program prepares students for various types of management positions. If you are a strategic and creative thinker with fresh, forward-thinking ideas, strong analytical skills and are comfortable as a team leader, this program and field may be just right for you!

PROGRAM HIGHLIGHTS

Marketing research projects in the local community allow for hands-on practical and experiential learning.

Third-year students have an opportunity to participate in the Ontario Colleges Marketing Competition (OCMC).

Work placements for qualified third-year students in their final semester.

Articulation agreements so students can obtain a degree with a variety of universities including Nipissing University (offered on the St. Clair College campus), Walsh College and Davenport University. Students can also obtain their degree oversees in Ireland and Australia.

Continuously updated curriculum based on current trends including social media marketing content.

Program and Event planning allows students to organize and stage a real marketing event which is an important component of marketing today.

CAREER OPPORTUNITIES

Marketing management opportunities exist in a number of broad based firms including sales, retail and insurance companies. Some opportunities also exist in public relations or communications. Graduates have found employment in sports marketing, event marketing, logistics companies and with media outlets. Others go into market research in small, medium and large national firms.

Degree Completions

Honours Bachelor of Business Administration (Information Communication Technology)
Honours B. Comm from the University of Windsor
B. Comm from Walsh College
B. Comm from Nipissing University (delivered on the St. Clair College campus)
B. Comm from Davenport University

Program Vocational Learning Outcomes

The graduate has reliably demonstrated the ability to

1. Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.

2. Develop pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.

3. Develop strategies for the efficient and effective distribution of products, concepts, goods, and services.

4. Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.

5. Evaluate results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.

6. Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.

7. Project the impact of a marketing initiative using quantitative information.

8. Address marketing problems and opportunities using a variety of strategies and tactics.

9. Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.

10. Communicate marketing information persuasively and accurately in oral, written, and graphic formats.

STARTS: September, January