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This three-year advanced diploma program will prepare you to become a marketing leader. You will learn to develop, integrate and execute marketing strategies for new and existing products and services. You will be challenged to be creative, analytical and tactical to identify, build and sustain a loyal customer base through unique marketing approaches.

Your learning will be further advanced through the use of innovative and applied delivery techniques such as problem-based learning, real-life projects and case study analysis.

Skills

Throughout this program you will develop the following skills:

Technical proficiency
Analytical skills
Problem-solving
Critical thinking
Leadership skill

Your Career

Graduates of the program can explore the following career options:

Marketing manager
Marketing co-ordinator
Account manager
Product manager
Brand manager
Digital marketing manager
Interactive marketing manager
Market researcher
Event and trade show marketer
Sports marketer
Sales account manager
Retail sales manager
Digital and traditional media buying and planning
Media sales manager
Small business owner
Search engine account marketing manager
Web content manager

Pathways

As a leader in academic pathways, we offer a range of options that will allow you to take your credential further in another Seneca program or a program at a partner institution.