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Hone professionally relevant communication and creative skills while learning about the roles, messages and impacts of social media, entertainment, advertising and the news in society.

Is social media changing the world for better or worse? How do Smartphone’s shape the way we think and behave? Can popular culture create and challenge stereotypes? Why are ads so effective at persuading people to buy?

You will learn about the fast-changing communication environment in which we live, explore the social and cultural impacts of many media and technology, and hone professionally relevant communication skills. You will develop specialized knowledge about how a range of media forms like TV shows, films, video games, wearable’s, Smartphone’s, tablets, blogs, social networking platforms and search engines are changing the world. You will become a strong communicator who is able to present your ideas in a variety of forms such as research essays, case studies, journals, blogs, digital stories, mini-TED Talks, debates and videos.

Career opportunities:

Communications specialist

Creative director

Digital media strategist

Freelance content creator

Journalist

Professional editor

Public relations officer

Social media co-ordinator

Experiential learning:

A limited number of fourth-year students have an opportunity to participate in a learning experience with a community organization. The practicum is an experiential learning tool that provides students with opportunities to acquire workplace skills and knowledge, confront the relationship between theory and practice, and cultivate a sense of personal and professional development. The practicum course consists of 100 hours of fieldwork, several in-class seminars and a set of academic assignments.