This eight-month graduate certificate program prepares you for an exciting marketing management career within the rapidly growing industry of esports and competitive gaming. Revenue in this sector is currently valued at more than $1 billion globally with a high demand for marketing professionals who specialize in sponsorship and branding. Your learning in this program will focus on that specific need with a curriculum that centres on developing business strategies and marketing plans for branding, advertising and sponsorship opportunities.
Skills
Throughout this program you will develop the following skills:
advertising
branding
business strategy
market research
marketing plans
sponsorship
Your Career
Graduates of the program can explore the following career options:
marketing co-ordinator
marketing manager
talent and brand co-ordinator
talent and brand manager
event planning
developer
producer
consultant
video editor
*Price shown is for indicative purposes, please
January 2025
Seneca@York Campus
70 The Pond Road,
TORONTO,
Ontario (ON),
M3J 3M6, Canada
Ontario university or college degree or college diploma or equivalent
Applicants with an equivalent combination of partial postsecondary and/or three to five years of related work experience may be considered for admission. A relevant resumé and references must be provided.
English Requirements
CAEL CE and CAEL online: Minimum 70 (Writing no less than 60)
Cambridge English Exams (B2 First/FCE, C1 Advanced/CAE or C2 Proficiency/CPE): Minimum 176 with no skill below 169
Duolingo: Minimum score 125 to 130
IELTS Academic: Minimum 6.5 with no skill below 6.0
PTE Academic: Minimum score 60
TOEFL iBT (including MyBest TOEFL and Home Edition): Minimum 88 with no skill below 22
TOEFL Revised Paper Delivered: No skill below 22
*There may be different IELTS requirements depending on your chosen course.
Students at Seneca will enjoy a fantastic balance between outstanding academic opportunities and recreational activities.
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