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Aims & Characteristics

Programme Aims & Learning Outcomes

The BA (Hons) Scheme in Design equips students with the skills, knowledge, and abilities needed to become the designers of tomorrow. The Scheme emphasises the integration of design and its relevance to society, the needs of a changing world, digital readiness and technological integration with the digital world, the growing need for design entrepreneurship and innovation, and the need for future designers to possess interdisciplinary capabilities.

In addition to developing core design skills, students develop the ability to think critically, learn independently, explore multi-layered design processes, conduct design exploration, work individually and in teams, develop social and cultural understanding, seek technical solutions to design problems, work with others outside of design, and pursue new design directions and solutions that extend their creative ability.

This uniquely structured Scheme enables students to choose personalised study pathways to develop their unique skills and abilities. It offers an integrated and holistic approach that leads students from general education to specialised education in nine Design Specialisms: Advertising Design, Environmental Design, Information Design, Interaction Design, Interior Design, Media Design, Product Design, Service Design, and Social Design.

International perspectives and opportunities enable students to learn about design in other contexts. The Scheme includes overseas exchange opportunities, study trips, internships, and collaborations. The Schools close connections with the regional design industry allow students to participate in real-world design projects with direct industry input, as well as undertake summer industry internships.

Programme Characteristics

Students applying for the Scheme may choose from the following nine Design Specialisms:

BA (Hons) in Design (Advertising Design)

BA (Hons) in Design (Environmental Design)

BA (Hons) in Design (Information Design)

BA (Hons) in Design (Interaction Design)

BA (Hons) in Design (Interior Design)

BA (Hons) in Design (Media Design)

BA (Hons) in Design (Product Design)

BA (Hons) in Design (Service Design)

BA (Hons) in Design (Social Design)

Career Prospects

Our broad-based educational approach nurtures all-round design talents with robust design skills who are ready for a wide range of career paths in design.

Graduates of the BA (Hons) in Design (Advertising Design) can pursue careers in the advertising industry as art directors, copywriters, marketing/digital marketing executives, interactive advertising directors, account executives, and electronic commerce managers.

Graduates of the BA (Hons) in Design (Environmental Design) can pursue careers as architectural designers, spatial designers, experts in ecology and conservation, urban space designers, landscape designers, and sustainable design consultants.

Graduates of the BA (Hons) in Design (Information Design) can pursue careers as corporate identity and publication designers, web designers, graphic designers, exhibition and packaging designers, information designers, and motion graphics designers.

Graduates of the BA (Hons) in Design (Interaction Design) can become interaction designers, user experience designers, visual designers, game designers, and content generators in innovative fields such as information technology, interactive products and services.

Application Deadline: 02-June-2025

• Interaction Design
• Interior Design
• Advertising Design
Environmental Design
Information Design
Media Design
Product Design
Service Design
Social Design