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This programme provides students with sound knowledge and understanding in the field of business analytics. With the core curriculum specially tailored to business analytics, data management, Big data analytics , programming and statistics. The students will be data savvy and able to apply analytics practices.

It aims to develop competent executives with appropriate skills and breadth of knowledge to support organisations' decision making based on data analytics.

Programme Outline:

• IT Fundamentals and Applications
• Business Communication
• Quantitative Methods
• Principles of Accounting
• Economics
• Principles of Management
• Principles of Marketing
• Database Management
• Principles of Finance
• Problem Solving and Programming
• Discrete Mathematics
• Business Ethics
• Business Analysis & Planning
• Data Science
• Human Resource Management
• Operation Management
• Statistics for Data Science
• Management Information Systems
• Data Warehouse Technology
• Elective I
• Data Engineering
• Business Intelligence
• Big Data Analytics
• Business Research
• Industrial Training
• Digital Marketing
• Entrepreneuship
• Business Metrics & Analytics
• Business Analytics Project
• Natural Language Processing
• Strategic Planning and Management

Career Prospects:

Graduates of Bachelor of Business (Honours) in Business Analytics can seek employment in the following areas:

• Data Analyst
• Project Manager
• Data Operation Analyst
• Data Review Analyst
• Business Analyst
• Big Data Analyst
• Marketing Manager/Executive
• Market Tester/Analyst
• Sales/ Project Executive
• Data Assurance Associate
• CRM Executive