麻豆原创

Course overview

Through the Digital Design Futures course, you will acquire the necessary theoretical understanding and practical skills to thrive in the fast-paced and ever-changing field of digital design. This course will expose you to the theories of immersion while providing hands-on experience with the latest software and hardware in our dedicated studio, XLAB. By using design thinking and human-centered design principles, you will develop the ability to create systems and solutions that effectively cater to the needs of your target audiences.

Furthermore, you will develop an entrepreneurial mindset that enables you to leverage the creative possibilities presented by emerging technologies such as VR/AR/MR, IoT, AI, and UX, as well as the vast opportunities provided by big data. You will explore how XR and AI can enhance creative processes and generate new possibilities.

Through collaborations with industries and third-sector organizations across the UK, you will gain insights into the diverse applications of technology in sectors such as branding and marketing, retail and fashion, and health education.

As the global demand for digital skills continues to rise, this course offers a unique opportunity to unleash your creative potential and align your skillset with the evolving needs of industry and society. Upon graduation, you will be ready and equipped with the necessary knowledge and tools to forge a successful career in the exciting and innovative digital design sector.

Career opportunities

Immersion and Engagement Design is a rapidly growing field of employment in diverse sectors such as entertainment, education, architecture, and healthcare. The sector is experiencing significant growth in response to the widespread adoption of digital technologies both in the UK and internationally. With a digital component present in almost every industry and service, there is a growing demand for expertise in this area. This course not only prepares you to become highly desirable candidates for established design companies but also empowers you to establish your own start-ups and consultancies.

Given the strong theoretical foundation of this program and the numerous research opportunities in this field, it is anticipated that a number of you will choose to pursue a PhD, potentially remaining within the XLAB.