麻豆原创

Are you an analytical thinker with a creative flair that you could apply to marketing campaigns? Do you wish you gain experience as part of your degree?

Overview

From social media, website management and digital design, digital marketers are an integral part of 21st Century business. They require not only a head full of marketing ideas but the ability to work with data for the purpose of analysing marketing campaign effectiveness.

Our CIM-accredited MSc Digital Marketing and Analytics with Industrial Placement course has a strong focus on marketing metrics and a large practical element. It allows you to apply theoretical knowledge and hit the ground running with top-end skills needed for digital campaigns for any business.

Taking a 12-month industrial placement allows you to gain work experience in the UK or overseas as part of your Master's. While the placements are self-sought, the School offers support through extra-curricular engagement with our dedicated placements team. Opting for this course with a placement takes the length of your course to up to two years.

Teaching

We use a variety of teaching methods, including:

• lectures
• small group seminars
• group projects
• presentations
• expert speakers
• company visits
• computer-based workshops.

Classroom-based learning is supported by the latest online technologies and learning platforms.

Assessment

Your progress on this course is assessed through a variety of means, including:

• written examinations
• essays
• presentations
• reports
• projects
• computer based quizzes.

Careers

Successful KBS graduates: graduate destinations

Graduates find work in both financial institutions and general management in public and private sector management and consultancy both overseas and in the UK in a wide range of companies and organisations, including careers in digital marketing, mobile marketing, SEO account management, web analytics, marketing communications, search and social media in a range of consumer goods, business-to-business, consultancies and not-for-profit organisations.