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Digital Marketing and Data Analytics MSc
York St John University

UK

3

About this course

What will I learn?

Study online and gain an innovative degree delivered in partnership with an industry leading digital marketing agency, Mediaworks.

Give yourself a competitive edge in the increasingly digital led marketing industry. Discover how digitally focused marketing strategies can integrate with more traditional techniques. Learn to use these strategies to attract new customers, build loyalty and meet consumer needs.

Course overview

This course combines academic theory and research with practical learning, giving you a deep understanding of digital marketing activities within organisations. When you study with us you will:

  • Learn about key concepts in digital marketing, data analytics and organisational strategy
  • Explore online visitor and buyer behaviour
  • Learn to connect theory with practice in creative and innovative ways
  • Learn to map customer journeys
  • Investigate mobile and social media marketing
  • Investigate the impact of digital marketing and data analytics within organisations

We have designed this course in partnership with leading digital marketing experts at Mediaworks. They will deliver some of your lectures and give you insights into the latest developments from industry.

Which department am I in?

York St John University

Study options

Online/Distance with attendance (18 months)

Tuition fees
£9,000.00 (9,80,606) per year
This is a fixed fee
Start date

September 2025

Venue

York St John University

Lord Mayor's Walk,

York,

YO31 7EX, NORTHERN ENGLAND, England

Entry requirements

For international students

Students need to have a 2:2 in an undergraduate degree from a UK ENIC listed institution; Experience: Current or recent work experience. If your degree is in an unrelated subject, but you can provide evidence of relevant professional experience, your application may still be considered. If English is not your first language you will need to show that you have English Language competence at IELTS level 6.0 (with no skill below 5.5) or equivalent. TOEFL iBT (home edition also accepted): Overall score of 75 (Listening 17, Reading 18, Speaking 20, Writing 20), other forms of TOEFL are not acceptable.

*There may be different IELTS requirements depending on your chosen course.

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