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Course description

This course will help you develop fashion design skills, and expand your knowledge of key business aspects through a combination of creative and practical study.

The core purpose of fashion marketing is to supply, disseminate and manage information regarding a brand, company or individual to the public and press.

The course is for anyone wishing to be both creative and strategic. It will help you develop fashion design skills, and expand your knowledge of key business aspects through a combination of creative and practical study. It is designed for those who want to learn about the business of fashion but have a desire to design and make. Ultimately, this course is for anyone wishing to pursue a fashion marketing career.

You'll gain a valuable insight into the commercial elements of the fashion sector, from an integrated perspective encapsulating emerging fashion design and marketing concepts. This new programme of study incorporates expertise from the BA (Hons) Fashion Design programme, creating an integrated programme of study encouraging 'bespoke' approaches to personal study.

In year one you’ll be introduced to the fundamentals of fashion design practice and market sensing, for the ready-to-wear market. In year two there is a greater emphasis on the commercial world, with a focus on branding and influencing. You will also be encouraged to participate in national and international competitions – several of our recent students have won national competitions over the past few years. Year three provides a unique opportunity for you to advance your thinking and practice, through a self-managed process of risk taking, experimentation and resolution. Modules dedicated to business and entrepreneurship correctly position these activities with a commercial context.

How you will learn

Assessment is 100% coursework based including practical production and oral presentation work, along with written assignments. In the final year, you’ll have the opportunity to write an extended essay on a subject of your choice and work on self-negotiated and independent creative projects.