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Overview

If you are passionate about fashion but do not want to follow the design route then our MA International Fashion Brand Management: Fashion Buying and Merchandising is perfect for you.

This course places a distinctive emphasis on fashion product management, covering the entire fashion chain and encompasses a wide range of aspects including:

• development and range planning
• brand management
• sourcing
• PR and communications
• omnichannel strategy
• consumer promotion focusing on digital developments and sustainable strategies.

Throughout the course, you will enhance your interpersonal, creative, technical, and critical abilities to make informed decisions while gaining a solid academic foundation around the processes and elements of the fashion industry.

As well as preparing you for a diverse range of career opportunities within the global fashion industry you will also benefit from access to the wealth of resources available in London such as retailers, suppliers, museums, prominent shows plus world-famous fashion and retail events.

The course seeks to recruit students from diverse socio-economic and cultural backgrounds and welcomes applications from mature students.