麻豆原创

The MSc Luxury marketing course, positioned within a global context, blends theoretical insights with practical applications to address the ever-evolving demands of the luxury sector. Our meticulously structured curriculum offers you the opportunity to immerse yourself in a range of specialised topics including luxury consumption behaviour, advanced branding strategies, sustainable marketing practices within the luxury domain, responsible leadership and the legal dimensions of brand management.

The course is ideal for those with an undergraduate degree in business and seeking to deepen their expertise in luxury marketing. Simultaneously, the course is equally beneficial and accessible to those from non-business backgrounds who are keen to establish a career in luxury marketing.

The University has built upon a wealth of expertise in the luxury sector from our academic and honorary professors who come from and continue to work as leaders in industry. Our course is designed to develop a contemporary and comprehensive understanding of luxury marketing, equipping you to become an adept professional in this field. Our commitment is to nurture graduates who are not just academically proficient but are also primed for leadership in the dynamic world of luxury marketing.