The MA in Service Design equips students with the expertise to craft innovative and user-centric experiences. Rooted in the principles of people, products, partners, and processes, this course encourages a socially driven approach to design, aimed at improving user interactions across various contexts. You will explore co-design and collaborative methods to tackle complex problems, employing design thinking frameworks to create systematic and creative solutions. You will develop research methodologies through user research, journey mapping, and service blueprints, fostering an inventive and stakeholder-engaged approach to hypothesis testing and solution implementation.
In a rapidly evolving world shaped by advanced technologies, climate change, and societal shifts, our Service Design course stands at the forefront of addressing these uncertainties. It integrates a design mindset with collaborative, innovative, and pragmatic methods to navigate and influence change. Our project-based learning approach involves collaborations with commercial, public, and social organisations, guiding students through deep research, concept generation, prototyping and user testing. This prepares graduates to confidently apply current thinking and conceptual insight to make meaningful impacts across diverse industries, from healthcare to finance, and beyond.
*Price shown is for indicative purposes, please
September 2025
Norwich
3-7 Redwell Street,
Norwich,
Norfolk,
NR2 4SN, England, United Kingdom
To apply for the MA in Service Design, you typically need an honours degree of 2:1 or higher. This degree can be in design, computing, or other technical fields, but equivalent qualifications are also accepted. We also welcome applicants with strong degrees in social science, business, or related areas. If English is not your first language, IELTS 6.5 (or equivalent) is required, with a minimum of 5.5 in reading, writing, listening, and speaking. TOEFL: 80 overall, with minimum marks as follows: Listening 17, Writing 17, Reading 18, Speaking 20.
*There may be different IELTS requirements depending on your chosen course.
Norwich University of the Arts is a leading creative arts institution in the UK, offering high-quality programmes in arts, design and media.
