麻豆原创

Overview

The Public Relations program is a career focused major for students interested in community relations, corporate communication, employee/member relations, government relations, integrated marketing communication, strategic communication, and other PR-allied fields. The program offers team-based projects, internships and co-ops, service and experiential learning, and collaboration with community organizations. Students are trained to think analytically, communicate strategically, and lead responsibly. Students learn communication theory and market-current skills, all within the context of cultural sensitivity and ethical responsibility. This program equips students to make a positive contribution to their local community, nation, and world by making connections between theory and practice in the arena of public relations.

Career

In our rapidly evolving digital world, success in any organization requires a sophisticated understanding of communication processes. Positions in public relations and allied fields rely even more heavily on strong oral and written communication skills. Graduates with a Public Relations BA from the UC College of Arts and Sciences are equipped with strong analytical, communication, and creative skills. As such, they are well prepared for many different career options. Graduates find jobs such as:

Campaign Manager

Communication Specialist

Event Planner

Executive Coach

Fundraising Director

Human Resources Officer

Public Relations Specialist

Social Media Manager

Technical Writer

Training and Development Officer

Public Relations students are also well prepared for advanced study in such areas as advocacy, law, marketing, and public policy.