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The Bachelor of Arts in Public Relations consists of 18 courses (49 credit hours). In the Bachelor of Arts in Public Relations, students learn the theories of communication influencing how public relations (PR) is practiced while developing the knowledge base and skills they need for critical thinking, speaking and writing—the basic foundations for becoming a PR professional.

The goal of the Public Relations major is to help students understand public relations is an ongoing communication and relational process, not a position. Viewed this way, public relations requires responsible, thoughtful reflection and action from all levels of organizations, not just those in leadership positions. This approach requires competencies of self-awareness, oral and written communication skills, ethical decision-making and action, and the ability to understand audiences' needs, wants and desires, and generate mutual win-win scenarios using a variety of communication tools to generate a vision and lead with, through, and for others to bring about positive change.

This program will build both knowledge and skills for students to understand true public relations, e.g., "relating" to publics through building a meaningful two-way dialogue built on mutual trust and respect, and be able to effectively formulate a position and influence and empower others. They will be able to use the knowledge gained from this program to bridge the divide between the theoretical and practical application in the organizations they work in (for-profit, non-profit, government and non-government organizations) and industries and the communities they serve.