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The Digital Marketing & Social Media bachelor's degree program is a collaborative degree offered through the College of Engineering & Design and College of Business.

This program provides a balanced combination of theory and applied knowledge to enable students to acquire skills in various technologies, such as social media marketing, data collection and analytics; search engine marketing; content marketing; screen design and content management; online research; mobile advertising; CRM strategy; and digital advertising. The program consists of a number of general studies courses and related professional studies courses, and offers professional certifications in a number of digital marketing areas.

Upon completion of the program, graduates are expected to: Collect and analyze data to evaluate the effectiveness of social media and digital marketing strategies. Analyze, evaluate and redesign existing digital marketing and/or social media strategies to optimize an organization鈥檚 online presence. Provide data driven solutions for the management of content in social media and online marketing campaigns. Communicate complex data sets to both technical and non-technical audiences.

With the continual increased use of digital marketing and social media, there is a growing need for employees with marketing, technology and analytics backgrounds. This program provides students with a solid foundation in each of these areas, giving them a competitive advantage in the workplace. A variety of experiential education options are available for students to complete the 6-credit requirement. Students may elect to add an additional 3 credits from their free major electives based upon advising and prior planning. An important component of the program鈥檚 educational experience is the Arts & Sciences Core Experience. Graduates are expected to show competencies in higher order thinking, communications, ethics, global diversity, responsible citizenship and leadership.