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Program Objectives:
Focuses on the use and impact of digital media in marketing communications, to enable students to gain competencies in information technologies, social media, and organizational cultures, and more effectively practice the social, cultural and economic dynamics of digital media marketing.
Learning Outcomes:
Students in the Digital Marketing Design Essentials Graduate Certificate Program will learn a wide range of leadership and management skills in addition to the following skills:
The use of internet and electronic commerce in developing a marketing strategy.
Internet-based marketing.
An overview of social networks.
Data analysis, probability, and statistics from an information systems perspective.
Rudiments of probability and random variables, estimation, special distribution and sampling, Markov processes, hypothesis testing, graphics, and visualization.
*Price shown is for indicative purposes, please
January 2025
Jordan Hu College of Science and Liberal Arts
Cullimore Hall, Room 207,
University Heights,
NEWARK,
New Jersey,
07102, United States
To be considered for a Graduate Certificate program at NJIT, you must have completed a Bachelor's degree, or its equivalent elsewhere, and demonstrate high academic achievement in an appropriate discipline.
The Test of English as a Foreign Language (TOEFL), Duolingo or the International English Language Testing System (IELTS) may be asked of international applicants not holding a degree from a United States post-secondary institution. The minimum score required is 79 for the Internet-based TOEFL exam, 213 for the computer-based TOEFL exam, or 550 for the paper-based TOEFL exam. A minimum score of 6.5 with no sub-score lower than 6.0 is required for the IELTS exam or 120 on the Duolingo exam.
*There may be different IELTS requirements depending on your chosen course.
As an industry leader, the New Jersey Institute of Technology (NJIT) prepares students for careers in the ever-changing technological market.
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