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Integrated Strategic Communication offers students professional preparation for careers in the areas of account management, creative advertising, public relations, and direct response communication. Students develop their skills through one of four chosen paths that mirror the functions within persuasive communication agencies.

Careers

Career opportunities in Integrated Strategic Communication include:

Account Executive

Media Buyer & Planner

Advertising Copywriter

Event Planner

Public Relations Specialist

Direct Marketing Manager

Social Media Campaign Coordinator

Brand Manager

Creative Director

Digital Content Manager

Electronic Advertising Specialist

Students learn to coordinate multiple aspects of strategic communication such as advertising, direct response and public relations to deliver persuasive messages to consumers. An internship is required to further develop professional skills. The curriculum is fully integrated, and students complete a two-course emphasis in one of the following paths:

Account Management

Prepares students for careers in media planning, media sales, account planning, audience research and management of client and consumer relationships through effective strategy.

Creative

Prepares students for careers developing creative executions for persuasive messages across all media, including advertising copywriting, visual communication strategies and creative decision-making.

Direct Response

Prepares students for careers in strategic and interactive consumer relationship management. Focuses on persuasive messages delivered through traditional media, online advertising, social media, email and mobile devices.

Public Relations

Prepares students for careers in public relations including publicity planning, media relations, event planning, social media campaign strategy and online content management.