麻豆原创

Public relations. Integrated marketing. Branding and identity design. Social media. Research. Managing creative people. This is the realm of a content strategy specialist in public relations, advertising and social media.

Our M.A. in Public Relations, Advertising & Social Media is designed for both students right out of college, as well as the working professionals looking to expand their knowledge or take the next step in their career.

Students in the 36-credit program will learn the latest theory and practices in creating persuasive messages that influence the public on behalf of corporations, government, education and non-profit organizations.

Choose a Concentration as a Course of Study

Students will select a concentration in PR and advertising or social media:

PR and Advertising Concentration

Students are provided with hands-on, real-world PR and advertising assignments beginning their first semester, which enables high-quality portfolio building.

Students will take courses in advertising/PR research, principles of PR/advertising, integrated marketing, social media and social media crisis and strategic communications.

Social Media Concentration

Students are provided an in-depth study of social media theories and practices in PR, advertising and marketing communication. This concentration provides students the opportunity to study, design and manage social media content as an extension of what they are learning as part of the PR/advertising curriculum.

Students will take courses in social media, social media crisis and strategic communications, social media analytics, social media campaigns and principles of PR/advertising.