What will I learn?

This major will develop you into a dynamic marketing professional.You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.Your courses will teach you how to create value through brand management, service and relationship management, and digital and market research strategy. Youll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.Studying this major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.

Which department am I in?

Business, Economics and Law

CRICOS

019886A

Study options

Full Time (3 Years)

Tuition fees

A$50,560.00 (US$ 33,320) per year

*Price shown is for indicative purposes, please

Start date

February 2025

Venue

St Lucia Campus

280-284 Sir Fred Schonell Dr, St Lucia,

BRISBANE,

Queensland,

4072, BRISBANE, Australia

Full Time (3 Years)

Tuition fees

A$50,560.00 (US$ 33,320) per year

*Price shown is for indicative purposes, please

Start date

July 2025

Venue

St Lucia Campus

280-284 Sir Fred Schonell Dr, St Lucia,

BRISBANE,

Queensland,

4072, BRISBANE, Australia

Entry requirements

For international students

Queensland Year 12 (or equivalent) General English subject (Units 3 & 4, C); and one of General Mathematics, Mathematical Methods or Specialist Mathematics (Units 3 & 4, C).

English language requirements

IELTS overall 6.5; reading 6; writing 6; speaking 6; listening 6. For other English Language Proficiency Tests and Scores approved for UQ

TOEFL IBT - Overall 87, listening 19, reading 19, writing 21 and speaking 19.

TOEFL PB - Overall 570, listening 54, reading 54, writing 59/5.

Pearsons - Overall Score of 64 and 60 in all sub bands.

BE - A minimum overall grade of 4 plus a minimum grade of C in all macro skills.

CES - Overall 176 and 169 in all sub bands.

OET is not accepted.

*There may be different IELTS requirements depending on your chosen course.