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The?Graduate Certificate in?Behavioural?Insights provides you with an industry-leading understanding of why people think and act in certain ways. Applying concepts and theories from fields such as behavioural economics, psychology and cognitive science, this course will prepare you to make game-changing decisions that result in better outcomes for individuals, business, and society.

Understanding how to implement and utilise behavioural insights unlocks an edge that allows you to stand above the crowd in an increasingly competitive world. With companies that implement behavioural insights principles outperforming their peers by 85% in sales growth and more than 25% in gross margin (Gallup Consulting), it’s no surprise that businesses are increasingly turning to behavioural economics in what has been dubbed the ‘Behavioural Revolution’ (Ernst & Young).

Your studies will be interwoven with the Tasmanian Behavioural Lab, providing you with a learning environment that delivers job-ready skills, leaving you prepared to uncover the behavioural?factors underlying contemporary social, business, and economic issues, and to construct behavioural?solutions to address them. You’ll convert your theory-based knowledge into practical skills from authentic applied teaching, with real-world examples and experiences equipping you with the capability to design, test, and evaluate behavioural interventions for evidence-based policy and strategy.

Course objectives

In this course, you’ll learn to identify, explain and utilise core concepts at the intersection of economics, psychology, and behavioural science, being able to understand and predict their influence on individuals, group behaviour and decision making.

You’ll develop the ability to identify the behavioural roots of social or economic problems, construct alternate solutions, and translate these solutions into a series of possible interventions to solve these problems.

You’ll acquire the skills to implement rigorous and ethical experiments to test and evaluate the efficacy of alternate behavioural intentions.

Learning Outcomes

1 Identify and explain core concepts at the intersection of economics, psychology and behavioural science, to predict their influence on individual and group behaviour, and decision making.
2 Identify the behavioural roots of social or economic problems, construct alternate solutions, and translate these solutions into a series of possible interventions to solve these problems.
3 Implement rigorous and ethical experiments to test and evaluate the efficacy of alternate behavioural intentions.

Career outcomes

Acquiring behavioural insights knowledge and skills opens the path to both private and public employment. With growing numbers of respected companies and departments seeking out professionals equipped to refine business strategy and public policy. Upon graduation, you will be prepared to adapt and meet challenges in your chosen workplace or sector, with understanding of discipline-specific concepts, research strategies and communication methods to tackle challenges head on. Potential career paths for graduates include consultants, policy advisors and behavioural finance specialists.