麻豆原创

Advances in digital technology have dramatically increased the demand for specialists in digital and social communication. A deep understanding of digital and social media is key to success across a range of professions, from media and marketing to policy-making and advocacy.This course provides the knowledge and skills you need to become an astute and professional online communicator. Youll develop advanced skills in creating, maintaining and managing online communications across web media, publishing and presence, online collaboration, and building and maintaining networks and virtual communities.You will learn the fundamentals of online communications, including how to identify and understand emerging trends such as artificial intelligence, social media influencers, big data and online analytics.You will explore how the internet is changing political systems, reshaping societies, cultures and economies, and how you can apply this knowledge in your workplace practice. You will have the opportunity to focus on specialist areas of communications and policy, content management, training and development.In your final year you will undertake a research project and write a dissertation. When you complete the course, you may be eligible for doctoral-level studies. You can choose to exit this degree earlier at the graduate diploma or graduate certificate level.

Faculty of Humanities

032988G