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Overview

Become a marketing expert and help businesses grow. The Bachelor of Business Administration in Marketing offers fundamental business and marketing courses, work experience with local businesses, and hands-on skills with industry-specific software.

Whether you have just graduated high school, are currently attending Douglas, or you already have some education at another post-secondary institution — the Marketing program has multiple entry points so you can start, continue, or finish your degree at Douglas College.

What you'll learn in the Marketing degree

In your first two years, you’ll take core business and marketing courses in marketing research, promotional strategy, management essentials, buyer behaviour, a marketing practicum and more. Then in your final two years, you’ll choose a specialized concentration.

Choose a concentration for your degree

The Marketing degree offers a number of concentrations to choose from that will help you build industry-relevant skills for your career path. See the Concentrations tab for more information.

Two ways to get a practical education

Earn money and get relevant work experience before you graduate with the optional Co-operative Education Program.

Complete projects in the modern workplace with the Business Internship Program.

You will also need work experience in order to complete BUSN 4500, the capstone course in this program, which requires you to have 500 hours of Canadian work experience. Hours gained through Co-operative Education and volunteer positions may be used to satisfy this component. See Program Requirements for more details.

Marketing jobs are in demand

Over 5,000 marketing and advertising job openings are expected in B.C. for the next ten years, with many opportunities to grow within the industry as you get more experience.

• Digital Marketing Communications Management
• Hospitality Marketing
• Professional Selling and Sales Management
Trades Marketing