Have you ever thought about where the products you buy come from? Who determined the brand name? Who set the price? Why are they available on line as well at retail stores? A marketing professional made these decisions.
Marketing involves understanding the needs of consumers and developing and implementing a plan that delivers products or services to meet those needs.
Marketing involves learning about and understanding consumers, and then developing and implementing a plan that delivers products and services that meet the needs of both the consumer and producer. A marketing professional is also involved in setting the prices for the product or service, deciding where and how it will be sold, and how it will be promoted.
Students who major in marketing soon discover that this exciting field encompasses much more than sales and advertising. They learn about marketing research, consumer behaviour, branding, international marketing, and marketing of social issues.
*Price shown is for indicative purposes, please
Expected October 2025
Start date
January 2025
University of Manitoba
Fort Garry Campus,
WINNIPEG,
Manitoba (MB),
R3T 2N2, Canada
To declare the Marketing major, you first have to be accepted to the Bachelor of Commerce program. The following are minimum requirements for entry into the Asper Bachelor of Commerce program.
Direct entry applicants are those who have not attended a post-secondary institution or have completed fewer than 24 credit hours at a recognized university or college.
Advanced entry applicants are those who have completed one year (24 credit hours) or more of studies in another faculty at the University of Manitoba or another recognized post-secondary institution.
English language proficiency
IAEP (Intensive Academic English Program): Minimum score required: Pass Level 5/AEPUCE (Academic English Program for University and College Entrance)
IELTS (Academic - computer or paper) or IELTS Indicator: Minimum score required: 6.5 overall; Minimum score of 6.0 in each of the four modules (listening, reading, speaking, writing); and IELTS One Skill Retake results are accepted by the Undergraduate Admissions Office, University of Manitoba
CAEL (Canadian Academic English Assessment) - Online or Test Centre: Minimum score required: 60
TOEFL iBT or TOEFL iBT Paper Edition or TOEFL iBT Home Edition (Test of English as a Foreign Language): Minimum score required: Minimum overall score of 86, and Minimum component scores: 20 in Reading, 20 in Writing, 20 in Listening, and 20 in Speaking
Cambridge Assessment English: C1 Advanced: Minimum score required: 180
Cambridge Assessment English: C2 Proficiency: Minimum score required: 180
Pearson Test of English: Minimum score required: 58
Duolingo English Test: Minimum overall score of 120, and Minimum component scores: 105 (Literacy, Comprehension, Production, Conversation)
*There may be different IELTS requirements depending on your chosen course.
Manitoba University welcomes students from all around the world and is dedicated to making positive change at a global and local level.
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