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Learn how to creatively transform a message, to craft a visual statement that persuades, informs, motivates or entertains. A balance of practice-based, hands-on research and theory-driven coursework prepares you to design effectively and solve communication problems to improve people’s lives.

In our four-year degree, you will be introduced to new ways of seeing and thinking about design. You will learn how to creatively transform a message, to craft a visual statement that persuades, informs, motivates or entertains. Select a focus in visual communication design or user experience design or a combination of courses that suits your interests.

In MacEwan’s Bachelor of Design, you learn to work collaboratively, to discuss big ideas, to consider the views of others and to think critically about your peers’ work and your own. After four years, you are ready to take the design world by storm.

MacEwan's Bachelor of Design offers:

• an innovative human-centred design curriculum
• a well-rounded degree with more than 40 design-specific courses
• industry-leading faculty
• a new, state-of-the-art facility
• the largest DXD/digital design program in the prairies

The degree includes core requirements, breadth requirements and program options. Pathways allow you to customize your studies to suit your interests.

Pathways

Visual Communication Design (VCD)

Build on the fundamentals of design with coursework concentrating in visual communication design. Topics of study include branding, advertising, publication design, visual narrative, photography, illustration, design in the 3D environment, research methods and issues related to designing in the 21st century.

Photography, Video and Motion Graphics

Engage in the communicative aspect of photography, video and motion graphics, and gain the technological and creative expertise required to make images demand attention and concisely deliver a message or tell a story.

Digital Experience Design (DXD)

Focus on the skills, methods and theories that are required to design websites, applications (apps), wearable, game interfaces and other digital products. They learn to make digital products that are useful, usable and desirable.

Illustration

Learn to use illustration as a communicative tool. Hone your craft through fine art drawing and painting courses and develop technical skills to deliver illustrations for print publications and digital media such as the web, videos and motion graphics.