麻豆原创

This eight-month graduate certificate program focuses on providing you with the skills and knowledge to develop and execute successful brand strategies in today's consumer-focused digital environment. You will understand all aspects of a brand and then develop a plan to build successful brand equity.

Your learning will be further advanced through a range of instructional styles, case studies and relationship-building with industry professionals through industry/association field work or optional work term.

Skills

Throughout this program you will develop the following skills:

Develop brand strategies
Product launch planning
Business analysis
Research
Branding

Your Career

Graduates of the program can explore the following career options:

Assistant brand manager
Product manager
Brand consultant
Brand strategist
Assistant marketing manager

You may also find your career on the product and service side of business and marketing.