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Our marketing program is designed to teach how and why people and organizations purchase and consume goods and services. Marketing is a system of interacting business and organizational activities designed to plan, develop, price, promote and distribute products and services. The study of marketing concepts has expanded to include an understanding of the environment in which buyers and sellers operate. Recent applications of marketing to formerly unrelated activities, such as political elections and promoting government programs and agencies, are introduced in more advanced courses for analysis and discussion. As a result of the increased breadth of marketing and the complexity and size of the decisions to be made, marketing requires a good knowledge of both the quantitative and the qualitative concepts, models, theories and techniques of the other areas taught at the Telfer School of Management.
This program is offered in English and in French.
September 2025
University of Ottawa
75 Laurier Avenue East,
OTTAWA,
Ontario (ON),
K1N 6N5, Canada
Generally, to be admitted to an undergraduate program, you have to meet the following criteria:
鈥� You have obtained or are in the process of obtaining your secondary school diploma or your country鈥檚 equivalent diploma.
鈥� You are registered in or have passed at least five courses at the highest secondary school level available to you.
鈥� You are completing all the prerequisites for the program you are applying for. You must complete all prerequisite courses for a program at the highest secondary school level available to you, unless otherwise indicated.
English language requirements:
TOEFL Internet-based (IBT) - 86
IELTS - 6.5
CAEL - 70
PTE - 60
These are the scores required for direct entry admission without any language conditions. Depending on your test results, you may receive a conditional admission offer either requiring that you enrol in one or two ESL courses during your first year or that you enrol and successfully complete our English Intensive Program (EIP).
*There may be different IELTS requirements depending on your chosen course.
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