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This integrated MPhil-PhD programme targets highly motivated, self-directed individuals who wish to pursue a higher degree in the area of Marketing, with research focus on consumer behavior, consumer judgment and decision making, quantitative modelling, behavioral marketing, and related domains.
Our target students may have a wide range of backgrounds, but should have a strong interest in marketing, and generally have completed undergraduate level courses in business. Applicants with background in arts, science and engineering are also welcome to apply.
January 2025
The Chinese University of Hong Kong, Shenzhen
2001 Longxiang Boulevard,
Longgang District,
SHENZHEN,
Guangdong,
518172, China
The applicant should have:
- Attained a bachelor鈥檚 degree from a recognized university, achieving an average grade of not lower than 鈥淏鈥�, with a good background in mathematics, statistics or computer application fundamentals;
- Fulfilled any one of the following English Language Proficiency Requirements
- Taken the GRE General Test or GMAT.
