Â鶹ԭ´´

The new part-time Diploma in Marketing is designed to meet the needs of mature students with work and family commitments. The online flexible mode of delivery allows you to study at times that suit your schedule, from any location (with internet access). This Diploma is aimed at those seeking a marketing qualification to develop their careers. You will be equipped with key concepts and skills, vital to embark on a career in marketing. It provides a solid foundation in the principles & practice of marketing. This diploma is ideal if you wish to:

Understand the principles of marketing
Become knowledgeable of key marketing concepts
Understand marketing’s role in business
Develop essential skills in marketing, research, services & negotiation
Apply this knowledge to a wide range of industry settings

Course Outline

The first year of this course provides the theoretical foundations of marketing principles. Through a combination of game-based learning and online technology, you will gain a deeper understanding of marketing theory and apply it to real-world settings. You will examine how marketing works in a managerial context and develop negotiation skills; in particular, how to manage issues to achieve agreement and resolve conflict.

In year 2 you will develop marketing research skills, such as: how to collect accurate data, how to prepare and analyse this data, and how to compile and present the research finding. You will also investigate services marketing.

Further Education

This course may provide a progression route to the part-time Bachelor of Commerce Online should graduates wish to progress to degree level. Exemptions will be granted for the academic work completed for the diploma.