麻豆原创

Effective communication is the lifeblood of any organisation. Strategic communication is an essential factor for an organisation鈥檚 success and how it effects their end goals and not just their image.

DCU鈥檚 MSc in Public Relations and Strategic Communications (MScPR) provides a focus on the 鈥渨hy鈥� of communication decisions, rather than merely on the 鈥渉ow鈥� of any communication activities. The programme is designed to provide the skills and ability to think strategically and make effective use of the latest tools in modern communications.

Why do this course?

• A 54-week programme delivered with a high level of industry involvement.
• Designed and continually updated in conjunction with both leading industry and academic experts in Ireland and abroad.
• 100% continuous assessment, including several live client-applied projects.
• High employment rates in leading professional communications workplaces.
• Industry mentor provided for each student.
• Three-month industry placement, co-ordinated by DCU, in blue-chip agency or in-house communications organisations.
• Accredited by the PRII, a member of the Global Alliance of Public Relations.
• DCU鈥檚 School of Communications is ranked in the top 200 communications schools internationally and is the only ranked Irish media / communications school in the QS ranking.

The MSc in Public Relations & Strategic Communications has several features distinguishing it from other postgraduate offerings in this field:

• All modules include lectures from market leading practitioners.
• The programme is fully integrated with the Irish and European communications sector, within both the academic and professional circles.
• The award-winning teaching staff have expertise and experience in key aspects of public relations and strategic communications.
• The blended delivery of this programme requires students to work with online technologies that are a critical part of a contemporary workplace environment.
• A capstone supervised dissertation, focusing on current topics of importance to the public relations, media and communications sectors.
• Our mentorship scheme partners each student with a senior communications executive from an agency or in-house department for the academic year.
• An emphasis on the vocational aspect of the course includes a 鈥淐areers Bootcamp鈥� workshop in conjunction with members of the HR & PR sectors.
• The MScPR is completed with a supervised three-month work placement with leading agencies and significant in-house communications departments.

The skills of strategic communications are used with organisations of all types: in public service, charities, voluntary organisations, entertainment, sports, education and business 鈥� across all sectors, including technology, food, healthcare, leisure and utilities.

Graduates from the MSc in Public Relations & Strategic Communications will pursue careers both within and within in-house communications departments and public relations agencies. The programme provides the necessary skills and knowledge for careers in:

• Public Relations
• Strategic Communications
• Advocacy
• Media Relations
• Content Management
• Political Communications
• Communications Management
• Brand Engagement
• Reputation Management
• Community Management
• Public Consultation
• Sponsorship
• Corporate Responsibility Management