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This programme is specifically designed to provide:

• An understanding of theories and concepts that underpin effective marketing and the practical skills required to start a career in marketing.
• Exposure to key areas including customer lifestyles and behaviour, customer values, marketing communications, international marketing, marketing decision-making and marketing management.
• A combination with other marketing and general business modules allowing students to gain a clear understanding of the vital role of marketing within the business context.
• Exposure to how the marketing discipline makes its impact in a variety of contexts.

What you will study

The Business and Communications Skills and Introduction to Services Management modules provide the skills and competence that will be used throughout the programme. You are then introduced to the four principal functions of a business - Management, Marketing, People Management and Accounting. Important and relevant skills for independent learning are also introduced.

The emphasis is on Marketing and Customer Value Delivery Â鶹ԭ´´ the more practical issues of managing for enterprise, performance and problem-solving.

The emphasis is on Marketing strategy and decision-making Â鶹ԭ´´ further issues of managing for enterprise, performance and problem-solving. Central to your studies is the consideration of exciting new opportunities to develop New Products and to be able to develop effective Marketing Communications which integrate the wide array of media available. Brand Management and the consideration of Customer Relationships explore the competitive advantage which can be exploited by proper use of such intangibles.

Careers in Marketing Management

• Advertising and Promotions Manager
• Brand Manager
• Customer Service Manager
• Marketing Manager
• Retail Manager
• Sales Manager
• Marketing Specialist
• Product Manager
• Director Marketing
• Content Marketing Specialist

The 3-years APU Bachelors Degree Programmes are offered through a unique collaborative partnership between APU and Staffordshire University, United Kingdom, through which Staffordshire accredits 3-years undergraduate programmes that are designed and delivered by APU.