麻豆原创

The Master of Strategic Communication (MStratCom) prepares you for a career in complex, professional media for corporations, public relations, and advocacy. You will learn how to generate communications using creative understanding of the audience and corporate goals, media ethics, and using a range of research and data analytics.This taught Masters is well-suited for students wanting to develop skills in public media relations and organisational communication, including those who have no previous experience in these areas, or are wanting to change their career focus.Graduate students of the MStratCom will have advanced skills in communications writing and editorial knowledge for different kinds of media. They will be prepared to lead professional and business communications that go out to clients, and large audiences or communities.Strategic Communication graduates will find their skills highly valued within organisations involved in public policy and advocacy, government agencies, public relations, and also internal communications within companies.

Faculty of Arts