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BA (Hons) Business and Marketing

UK

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What will I learn?

Discover how to identify, anticipate and meet consumer needs with our BA (Hons) Business and Marketing.

The fast-paced business world demands creativity and strategic thinking at every level – and this course allows you to develop these areas, while exploring a wide range of topics in the global business environment. Youll look at real-world examples of marketing and gain practical skills applicable to your current role from day one.

Delve into specialist areas of study throughout the course, including:

  • buyer behaviour and consumer influence
  • budgeting, cost management and capital investment analysis
  • how online marketing fits into an overall business strategy
  • the global business environment, including challenges and opportunities

Towards the end of your studies, youll undertake an independent research project on a business or marketing topic of your choice. Youll also give feedback on others reports, to further build on the communication and evaluation skills developed throughout your studies.

Which department am I in?

Business

Study options

Online/Distance with attendance (4 Years)

Tuition fees
£5,099.00 (US$ 6,585) per year
Full tuition fee: £20,396

This is a fixed fee

* on institution website

Start date

July 2025

Venue

University of Essex Online

West Gate,

6 Grace Street,

Leeds,

LS1 2RP, NORTHERN ENGLAND, England

Online/Distance with attendance (4 Years)

Tuition fees
£5,099.00 (US$ 6,585) per year
Full tuition fee: £20,396. The fee mentioned above is for 2024/2025 entry. There may be a slight increase in 2025/2026 entry.

This is a provisional fee yet to be approved

* on institution website

Start date

October 2025

Venue

University of Essex Online

West Gate,

6 Grace Street,

Leeds,

LS1 2RP, NORTHERN ENGLAND, England

Entry requirements

For international students

Academic entry route: To satisfy the academic entry route requirements for our BA (Hons) Business and Marketing, you must have the following qualifications as a minimum: two A-levels or equivalent. Work experience entry route: To satisfy the work experience entry route requirements for our BA (Hons) Business and Marketing, you must meet the following criteria: GCSE Maths and English at grade C or above, or equivalent; three years relevant work experience.  As our courses are delivered in English, a high proficiency with English is required. If English is not your first language, your English ability should be equivalent to an IELTS (Academic) score of 6.0.

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