Discover how to identify, anticipate and meet consumer needs with our BA (Hons) Business and Marketing.
The fast-paced business world demands creativity and strategic thinking at every level – and this course allows you to develop these areas, while exploring a wide range of topics in the global business environment. Youll look at real-world examples of marketing and gain practical skills applicable to your current role from day one.
Delve into specialist areas of study throughout the course, including:
Towards the end of your studies, youll undertake an independent research project on a business or marketing topic of your choice. Youll also give feedback on others reports, to further build on the communication and evaluation skills developed throughout your studies.
* on institution website
July 2025
University of Essex Online
West Gate,
6 Grace Street,
Leeds,
LS1 2RP, NORTHERN ENGLAND, England
* on institution website
October 2025
University of Essex Online
West Gate,
6 Grace Street,
Leeds,
LS1 2RP, NORTHERN ENGLAND, England
Academic entry route: To satisfy the academic entry route requirements for our BA (Hons) Business and Marketing, you must have the following qualifications as a minimum: two A-levels or equivalent. Work experience entry route: To satisfy the work experience entry route requirements for our BA (Hons) Business and Marketing, you must meet the following criteria: GCSE Maths and English at grade C or above, or equivalent; three years relevant work experience. As our courses are delivered in English, a high proficiency with English is required. If English is not your first language, your English ability should be equivalent to an IELTS (Academic) score of 6.0.