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Course overview

Delve into the theory behind digital media-exploring the critical frameworks and methods that reveal its profound impact on society-while also honing the creative and professional skills necessary to produce compelling digital content across various formats. This dual approach empowers you to become a thoughtful and responsible digital citizen, capable of making a positive impact on individuals and communities through your work.

The degree is structured around three core elements:

• the study of critical theories related to digital media industries, technologies, and cultures
• the analysis and research of digital platforms and content
• and the hands-on creative practice of digital media content creation.

You will explore how these areas interconnect, gaining insights into how knowledge in one influences the others, fostering a holistic understanding of the digital media ecosystem.

As a Digital Media student, you will acquire the expertise to navigate the digital media industry with professionalism, ethical integrity, and responsibility. The programme also offers flexibility, allowing you to tailor your degree through a selection of optional core modules. These modules enable you to broaden your understanding of various career pathways or to actively engage with the world beyond Keele-whether through a work placement, client-based projects, or collaborative efforts to deliver successful festivals or events.

Foundation Year

Our Foundation Year provides an excellent alternative route to Keele, providing a unique opportunity to better prepare for your chosen degree, and with guaranteed entry onto your undergraduate course once you successfully complete your Foundation Year.

Work placements

Having the opportunity to undertake a placement is a valuable experience which will enable you to demonstrate and develop your skill set further. You may choose to apply for a Work Placement Year that allows you to apply your knowledge and prepare for employment after university through a year long placement. This will enable you to build your confidence in the workplace and demonstrate your abilities in a professional environment, using the skills you have gained throughout your degree programme.

Study abroad

International year

Enhance your career prospects with an international year at one of our partner institutions. Utilising this opportunity between 2nd and 3rd year can help in your employment search to stand out from the crowd and broaden your horizons, potentially working across the globe.

Study Abroad (Summer School)

In addition to the Study Abroad options of spending a semester or a year at one of Keeles international partner universities, you can choose a unique 4-week study abroad optional module (15 credits), taking place in the summer before either Year 2 or Year 3: The American South: US Summer School. Previous placements on the module have been funded in part by the Turing Scheme, with additional funding made available for students from Widening Participation backgrounds. In 2023 and 2024, students studied at the University of North Carolina, Wilmington.

Your future career

Graduating with a degree in Digital Media will equip you with a wide range of creative, practical and critical skills. You will benefit from the use of digital communication tools and platforms, enabling you to demonstrate your theoretical and practical skills gained throughout the programme.

Digital and social media employment are growing sectors and on this programme, you will explore the skills required for a variety of careers across industries, paving the way for possible roles in content creation, communication and the creative arts.