麻豆原创

Digital technologies have changed how organisations are making business by enabling them to transform their activities and create innovative value propositions. The MSc Digital Business, Innovation and Management programme offers a range of opportunities to help you understand how to harness technology, manage its effects to gain competitive advantage, open up new business markets, and streamline core organisational processes.

On this 12-month programme, you will be introduced to the ever-changing digital landscape, and learn how different technologies contribute to new ways of thinking for digital businesses. You will benefit from hands-on experience of core technologies that underlie modern digital businesses, and you develop your knowledge in examining the role and impact of information and technology in contemporary organisations. You will also gain an in-depth understanding of the distinctive challenges associated with management in a digital world.

The knowledge you will gain will provide you with the skills to assess the business ecosystems, analyse organisational cultures and behaviour, and understand their impact on the implementation of digital innovation within real-world business challenges.

In the final element of your Master's programme, your Dissertation project will be a chance to bring together and demonstrate all the learning you have acquired throughout the programme.

Students on the programme have previously worked on consultancy dissertation projects with IBM and Porsche, among other firms.