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Course overview

Our MSc Digital Marketing gives you the skills and knowledge required to be successful in a range of digital marketing roles including social media, business marketing strategy, digital marketing communications, automation, content management and curation, and measurement and analysis.

You consider a wide range of marketing theory and critically evaluate how all aspects of digital marketing link into the strategic marketing planning process

You examine the disruptive nature of technology and how it challenges traditional marketing methods and practices – exploring new ways of working across infrastructure, processes, people and culture to support the marketing function within a business.

Across all digital channels, every click, interaction, journey and registration is tracked – the learnings from this can enhance marketing and business return on investment. You take the guesswork out of what drives return on investment, examining and applying digital marketing metrics with the aim of increasing online customer engagement/user optimisation.

The course has been devised in collaboration with a number of the region’s leading digital agencies, giving you contemporary practice-based understanding.

Top 3 reasons to study digital marketing with us:

• Industry input: we work with brands including Coca-Cola, Apple, Adobe, Microsoft, KPMG, Ernst & Young, and Johnson & Johnson to give you experience of working with global organisations.
• Entrepreneurial opportunities: our students have created 500 new business start-ups through Launchpad and Microbiz – a start-up community who provide support and advice for students looking to start a new business venture.
• United Nations’ PRME initiative – we’re a proud signatory of the United Nations’ Principles for Responsible Management Education (PRME) initiative, which aims to globally raise the profile of sustainability and responsible leadership to equip current and future leaders with the skills to deliver positive change for business and society.

Professional accreditation

This course is accredited by The Institute of Data and Marketing (IDM). The IDM has over 30 years’ experience helping marketers reach the next level in their career by offering a portfolio of qualifications and training courses, all informed by industry and underpinned by core principles and best practice. Students taking an IDM accredited course are eligible to sit a 2-hour online exam to achieve the IDM Certificate in Digital and Data-Driven Marketing.

How you are assessed

You are assessed by a range of formative and summative assessment methods to suit the demands and requirements of the applied nature of the programme. These include case study analysis, presentations, self-diagnostic assessments, reflective reports and a research proposal and associated dissertation.