What will I learn?

The BA (Hons) Fashion Communication is a fashion-focused visual design course. We combine art direction, styling, graphic design, film, animation, photography, journalism, events, and trend forecasting for fashion.We brand, style, write, shoot, package, and direct. As an interdisciplinary course, we communicate to consumers in both the real world and the metaverse, driven by creative storytelling. We are not mere followers; we are pioneers, embracing a forward-thinking mindset that positions us at the forefront.Our focus is on developing fashion communicators with exceptional craft skills, ready to influence the industry with strong future-proofing capabilities. Our students are at the cutting edge of contemporary fashion communication, working within the metaverse while maintaining a strong foundation in print design and live events, meeting the fashion industry's highest standards of visual communication.We challenge conventions by seamlessly blending design, art direction, and promotion to convey ideas and concepts. Envision yourself art directing and orchestrating magazine covers, fashion shoots, directing fashion films, music videos and shaping brands visual identities with strategic finesse.Rooted in our love of tradition and craft, we are equally committed to pushing the boundaries of innovation and sustainability for a better world. As global citizens, we champion principles addressing climate issues, racial equality, and social justice. We are not just fashion creators; we are advocates for positive change.We pride ourselves at being at the core of the fashion industry and influencing its future. Our teaching team is made up of industry specialists and we have a proven track record of working with top brands and influential industry practitioners. We are an award-winning course that shapes fashion communicators that can work in teams, as individuals as well as nurturing entrepreneurs and future proofers.In this nurturing environment, pastoral care is at the core of our ethos. We care about your growth as an individual, fostering a supportive community where your well-being matters. Our commitment extends beyond the academic, ensuring that you not only succeed in your creative pursuits but also feel valued and supported on a personal level.**Professional Placement Year**This course offers an optional professional placement year. This allows you to spend a whole year with an employer, following successful completion of your second year, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies. If you choose to pursue a placement year, you will need to find a suitable placement to complement your chosen area of study. You will be able to draw on the University鈥檚 extensive network of local, regional, and national employers, and the support of our Careers teams. If you are able to secure a placement, you can request to be transferred to the placement version of the course.Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year.