What will I learn?
BA (Hons) Fashion Imaging and Illustration will teach you how to communicate by creating fashion images. You will use using drawing, multimedia and digital techniques. This course will explore illustration's potential in branding, editorial platforms, advertising and graphic design. **What can you expect?** BA (Hons) Fashion Imaging and Illustration will explore fashion illustration via traditional and contemporary approaches to drawing and image creation. You will combine your creative practice with academic knowledge, business awareness, industry-led projects and work placements. This course will challenge the role of the fashion illustrator within a broader fashion context. You will develop your drawing skills with new technologies and artisanal techniques. Drawing in all its guises is enhanced by digital technology, photography, moving image and animation.The course has many links to industry including DASH magazine, Apple and Showstudio practitioners who teach on the course. Industry projects have included collaborations with Fine Cell Work, DASH magazine, H&M, London Fashion Week and Apple.London College of Fashion (LCF) undergraduate courses develop your personal and professional skills. On this course you will develop skills in your discipline until you are an independent creative thinker. Your skills will make you capable of making an effective contribution to this sector of the fashion industry. We embed Personal and Professional Development (PPD) skills in all units on every course. Speaker programmes with contributions from alumni and members of industry are a part of many courses. We encourage graduates who wish to continue their education at postgraduate level to progress to suitable courses within the College, the University or elsewhere.Many graduates prefer to seek employment as soon as they have completed their undergraduate studies. BA (Hons) Fashion Imaging and Illustration students go on to do curation, painting, art direction and freelance fashion illustration. Recent graduates from this course are working at ASOS, Browns Focus, Love magazine, and Vauxhall Fashion Scout.This course is based in Lime Grove in Shepherd's Bush, which is west of Holland Park and Notting Hill. Tucked away in a quiet street our Lime Grove campus is a beautiful brick building with rustic windows and high ceilings. Nearby Portobello Road market is the world’s largest antiques market and adjacent Shepherd’s Bush Market is full of vibrant fabrics, fresh produce, furniture and falafel. Make-up, prosthetics and photography facilities can be found at Lime Grove, along with media labs.**About London College of Fashion**London College of Fashion, UAL, has been nurturing creative talent for over a century, offering courses in all things fashion. We nurture every student’s distinctive voice, teaching them how to challenge and define the future of fashion through cutting-edge media approaches across all channels: broadcast, print, digital, interactive, experiential – and experimental. Through teaching, specialist research, and collaborative work, we empower our students to think differently, using fashion to examine the past, build a sustainable future, and improve the way we live.