麻豆原创

On BA Fashion Marketing, our mission is to build a better fashion industry, where inclusivity, diversity and sustainability are fully considered from concept to consumer. You鈥檒l become a creative and ethical fashion marketer with a broad range of resilient skills that are adaptable within the ever-changing industry landscape. Our course balances research-led activities and contextual studies with creative practice and focuses on social, ethical and sustainable solutions to inform marketing decisions.You鈥檒l be working with research-active academics and industry professionals on exciting and authentic future-facing projects. You'll practice research, analysis and critical thinking skills throughout the programme. These skills, when combined with your creativity, are key for the development of innovative fashion marketing strategies, products, experiences and communications. Through a combination of making, reading and writing, you鈥檒l become a creative thinker and a critical practitioner.Your core subjects include design studies, visual communications, marketing principles, forecasting, branding and fashion management. You鈥檒l also have the opportunity to study areas of personal interest, by selecting from a range of optional modules, for example sustainability, fashion imaging and neuromarketing. There鈥檚 also the choice to take Year in Industry or to Study Abroad, providing you with the flexibility to tailor your education experience to reach your ambition.

School of Design