Information Experience Design (IED) is the creative practice of intervening in, designing and generating experiences of complex ideas and phenomena using data and experience design. The shared medium in IED is information: you鈥檒l work with both "cold" data (quantifiable numeric data) and "warm" data (the data of interrelationship). This approach allows you to build an exciting personal practice in living systems and computational systems.
In IED, you might design a light installation in a forest, a global museum, a podcast fiction, a breathing chair, a VR adventure in a microbiome, an emotionally responsive game for dogs, or a wearable sensing deep time. IED projects go beyond the personal and embrace collective, trans-individual, and more-than-human perspectives.
Our teaching approach is unique and experimental, representing cutting-edge art and design education informed by world-class IED practitioner research. You鈥檒l need maturity and dedication. The programme's intellectual content is cutting-edge and challenging. You鈥檒l engage deeply with society and the environment, integrating experimentation with activism and empathy.
September 2025
RCA White City
11 Dorando Close,
London,
W12 7FN, SOUTHERN ENGLAND, England
*There may be different IELTS requirements depending on your chosen course.