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This programme builds on London's position as one of the most important musical centres in the world, with a diverse range of concert halls, theatres, cultural institutions and arts events that reflect its cosmopolitan and multicultural society.

• Although professional management practice is a major element of the programme, the 'creative arts event' is the starting point for all teaching.
• A music pathway has been added to the MA Arts Administration and Cultural Policy, which is run by the Institute for Creative and Cultural Entrepreneurship at Goldsmiths.
• Instead of specialist theatre modules, you take one 30 credit module from the MA Music programme, and your dissertation/placement/business-plan will be directed towards musical organisations.
• The MA introduces the key issues that concern the management of culture and in particular those within the performing arts.
• Through both analysis of contemporary and recent practice, and practical work in a range of areas, you will develop a critical approach to the discipline.

The pathway provides an overview of the following areas:

• arts funding structures in the UK (with reference to European and Scandinavian countries, and others globally)
• marketing for the arts
• audience development
• sponsorship
• education programmes within the arts
• programming
• culture and tourism
• cultural policy (including the role of the arts in national and cultural identity) and principles and structures of management.

The aim of taught modules, projects and placements is to introduce you to new models of practice. These will be investigated and evaluated as a way of developing an understanding of management principles. Through this process, you will also be equipped with the necessary practical skills to enhance your potential as arts administrators.

Careers

Graduates typically go on to careers in the following areas:

• Cultural policy: researching, developing, writing, analysing and evaluating policy for government agencies at national, regional and local level and for ‘think tanks’ concerned with culture and society
• Management in building-based and touring theatre, festivals, dance, music, and visual arts organisations
• Arts education, arts regeneration and arts for social and community purposes, all of which may be music-based
• Audience development, fundraising, programming and planning
• Independent producing in music, theatre, or gallery-based organisations

Many students from this programme now have careers in major arts organisations worldwide or have progressed to MPhil/PhD degrees.