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This programme allows students to develop the business/entrepreneurial skills and attributes to commercialise on their creative and cultural practices and/or knowledge.

Why study MA Creative and Cultural Entrepreneurship: Theatre and Performance pathway at Goldsmiths?

• You’ll build on a historical and theoretical understanding of cultural and creative industries to create your own creative initiatives, whether they’re research-based, policy-based, practice-based, or any combination of the three.

• You will have the opportunity to undertake a work placement in a small or medium-sized enterprise (SME), or research organisation in the cultural and creative industries. You may have the opportunity to augment your learning by taking classes in specific skill areas (such as marketing), as you are likely to be working in skill-specific departments of these organisations.

• The programme aims to integrate entrepreneurship within the development of creative practices. It takes a creative approach to the development of new businesses, and the infrastructure that supports them.

• You'll have a range of choices throughout the degree enabling you to design a pathway that is most relevant to your academic, business and career ambitions.

• You will have the opportunity to learn in partnership with a number of Goldsmiths departments, and with key individuals and organisations in the creative and cultural industries sector.

Skills

You can expect to develop an independence and integrity in developing creative ideas. You will be able to apply entrepreneurial approaches to creative projects and demonstrate an understanding of different business models to establish a creative enterprise. You will also develop team-working and leadership skills, and effective business and communication skills.

Careers

The programme will enable those who have previously studied an area of creative study/practice, to start a career developing a business arising from an existing or new creative practice. This may relate directly to a 'product' or 'process' arising from you own practice or to a form of 'expertise', 'consultancy' or 'knowledge'. The programme will also equip those who wish to work within organisations that develop the infrastructure and environment for new creative businesses with the capacity to flourish in a variety of contexts.