麻豆原创

Overview

• Gain advanced knowledge and skills in digital marketing and social media management
• Learn how social media and digital platforms are used in contemporary business settings to drive sales and promotional activity, with a focus on precision tracking of interactions, content creation, conceptualising and streamlining e-commerce activities, and critically engaging with techniques such as SEO
• Our vibrant postgraduate community benefits from research-inspired teaching from experts in social media and related subdisciplines, including gamification and critical video game theory, celebrity cultures, promotional cultures, algorithm bias, and user data analysis
• Our MA is industry-focused, and you will graduate uniquely equipped for employment in social media and marketing positions across a range of industries

Careers

This MA provides you with valuable graduate employability skills by developing advanced skills in digital literacy, research methods, critical thinking, strategic planning, the application of abstract theory and concepts into tangible outputs, and the ability to gauge the success of such outputs through data analysis.

These skills can be utilised in a wide range of future careers across, public, private, commercial and third sectors.

Guest speakers will give you a starting point to develop your own broad network of professional contacts.