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MSc Digital Campaigning and Content Creation

UK

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What will I learn?

Are you a blogger, a creative individual, a current communications professional, or a recent graduate looking to move into the field of digital campaigning and content creation? This forward-looking Digital Marketing Institute (DMI) accredited MSc in Digital Campaigning and Content Creation will equip you to with the in-demand skills and knowledge to produce digital content that will grab people's attention and make a difference.

So, how can you stand out in a digital world where a million minutes of video are shared every second? How do you create content that can鈥檛 be ignored and find your own visual voice? This course will give you practical understanding of content creation and campaigning, and deep knowledge of digital strategic planning that will set you apart in the job market.

The course is available both full and part-time and offers a placement opportunity.

Career opportunities

Can you think of an industry sector that hasn鈥檛 had its communications practices affected by the boom in digital content? So with this master鈥檚 under your belt your career options are rich and broad. You will be well-prepared to work as a staff member or freelance content creator in international marketing, public relations, media production agencies or campaigning organisations including NGOs and charities. We also support entrepreneurial graduates to set up their own businesses. Since 2014 we have supported a range of graduate start up media production businesses through our Business Innovation Zone. The MSc is also benchmarked against CIPR career progression requirements.

Which department am I in?

School of Arts, Social Sciences and Management

Study options

Full Time (1 year)

Tuition fees
拢16,940.00 (US$ 21,877) per year
This is a fixed fee

*Price shown is for indicative purposes, please

Start date

January 2025

Venue

Queen Margaret University, Edinburgh

Queen Margaret University Drive,

Musselburgh,

Edinburgh,

EH21 6UU, SCOTLAND, Scotland

Entry requirements

For international students

Students need to have a UK honours degree or equivalent OR significant work experience. International: Where your honours degree has not been studied in English, you will be required to provide evidence of English language competence at no less than IELTS 6.5 and no individual component score below 6.0.

*There may be different IELTS requirements depending on your chosen course.

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About Queen Margaret University Edinburgh

With a range of leading programmes both online and in-person, QMU shapes a better world through education, research and innovation.

  • Located near the historic student city of Edinburgh
  • Expertise in creativity and culture, health, and business
  • Professional partners and pathways all over the world
  • Online and in-person learning options