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Overview

This course will provide you with the core professional skills required for a rewarding career in digital media management and production. This interdisciplinary offering, bringing together Stirling’s internationally recognised strengths in media, film, and communication studies, is distinctive from competitors in offering you the unique opportunity to develop analytical, creative, and production skills; underpinned by important sociocultural understanding of human behaviour and communication in the digital context, and the complex factors influencing people’s behaviours.

You will gain an in-depth understanding of human communication and information-seeking behaviours, and the complex and variable sociocultural factors influencing peoples’ behaviours at both macro (societal) and micro (individual) levels. You will also acquire a comprehensive understanding of research methods for audience and media research, including options to develop data analytics and digital marketing skills. You will have the opportunity to develop practical skills in persuasive communication design, and digital content development including graphics design and video production. The course also includes the option to produce a digital media product as a specialist, practice-based alternative to undertaking a dissertation.

As a graduate, you will have the skills to contribute to the planning, development, and evaluation of multi-channel digital marketing strategies and campaigns. Via our unique offering, you will possess valuable interdisciplinary skills for flexible careers across digital industries public and private, and the ability to move into a number of specialist roles including digital media marketing, management, content design and production.

Research overview

Stirling has played an important role in the development of communications and media research both in the UK and internationally from the foundation of the original department in 1978.

As one of the UKs oldest and leading schools, the division of Communications, Media and Culture (CMC) maintains its commitment to wide-ranging research which crosses boundaries between arts and humanities, social sciences and management. CMC’s work encompasses research into screen and print media, digital media and social media, public communication and promotional culture, heritage and archives. CMC has research specialists in social media analysis, human information behaviour, digital journalism, and public relations; in addition to researchers working on many aspects of media representation, media institutions, media and communications policy, and relationships between media, culture and society.