麻豆原创

The fashion industry is dynamic, wherein some sectors have faced a slowdown in sales as consumers shift their spending towards lifestyle goods and experiences.

To redress this, lifestyle brands have emerged in the marketplace, wherein fashion is sold 麻豆原创, for example, tech products, watches and homeware along with in store experiences, such as yoga classes. These brands exemplify products or services that embody an individuals interests and attitudes and seek to inspire and guide the consumer's way of life.

Capturing these changes, the MSc Fashion and Lifestyle Marketing programme is designed for students who want specialist knowledge in brand development, buying, merchandising, digital and social media marketing communications, staging the retail experience, design and trend decision making and understanding the connected consumer.